For those of you in the UK, you will already know that Superdrug is a goldmine of make up brands that suit all kinds of budgets.
You walk in there with the intention of just picking up a pack of face wipes and end up walking out with a bag or two full of make up, brushes and toiletries.
Well, things have just got even better with the introduction of e.l.f. to their already extensive range – so expect to be spending a little bit more on each of your shopping trips – although thankfully, not too much more.
Short for ‘Eyes. Lips. Face.’ e.l.f. was established back in 2004 and has been available to the UK via their website for a number of years.
Beginning as a small e-commerce site, it’s now sold in Target, CVS and has 19 stores of its own – and has amassed a huge following, including 2.4 million following on Instagram. The budget brand has well and truly made waves across the beauty industry and it doesn’t look they’re going to be slowing down any time soon.
Following up-to-date make up trends with the likes of their matte lipsticks and contour kits, whilst still offering the all important basics like foundations, concealers and mascaras. This popular brand have always been cruelty free and recently made the move to being vegan,
Offering make up and make up tools for incredibly affordable prices such as the Volumizing and Defining Mascara for £3 and their Eyebrow Kit for just £4.50, it means that everyone is able to enjoy and be creative with make-up.
And now that the brand has landed in Superdrug, things just got a whole lot easier – albeit somewhat more dangerous for our bank balance.
The highstreet drugstore will be carrying a selection of 123 products from e.l.f. cosmetics and the items will be available both online and in 250 Superdrug stores across the UK.
We’ve picked out some of our favourite items from the brand that are available on Superdrug now for you to check out, but make sure you browse the full range on offer for even more make up gems.