Delivering a new evolution in fitness tracking, health management, and mobile communication, Apple has upgraded key aspects of the Watch Series 7 to benefit everyone in your family. The Watch Series 7 is more user friendly, with an always-on OLED Retina display that provides approximately 20% more screen area than the Series 6, and 50% more than the Series 3. Apple achieved this by making the borders roughly 40% thinner than the Series 6, so you get more screen without adding bulk. The display is also stronger and brighter, up to 70% brighter in fact, which makes it even easier to read notifications or check the time at a glance. The front crystal is crack resistant and sports IP6X and WR50 ratings for significant dust resistance and swimproof water resistance down to 164'. So you can work out in the gym, swim in the pool or open water, or bike off road without worry. The 41mm body of this particular version of the Watch Series 7 adds to its overall resilience as it's constructed from strong 100% recycled aluminum material. This improved durability works well with the Series 7's ability to track 11 different workout types, with Tai Chi and Pilates now added to the mix. The Watch Series 7 is also now better optimized for bike riders, automatically detecting when you start pedaling and if you take a break. It even knows if you fall and can ring for help if needed. Add in multiple health sensors, sleep tracking, up to 18 hours of fast-charging battery life, and the Apple Watch Series 7 can easily be a 24/7 companion that can help you in nearly all aspects of your daily life. Stay Informed without a Phone With support for LTE cellular connectivity, the Apple Watch Series 7 lets you perform a wide variety of functions without your iPhone. You can make a call, reply to emails, navigate with the built-in compass and Maps app, and more. Please note that cellular connectivity will require an active service plan. Contact your mobile carrier for details and to ensure network compatibility. Improved Bike Riding Detection The Watch Series 7 can automatically detect when you start pedaling and will track your progress as you ride. If you decide to stop for a look at the scenery or get a drink, the Series 7 will also pause tracking, resuming when you begin pedaling again. It can even adjust itself for e-bikes, giving you more accurate calorie burning stats.Staying safe as you ride is essential, which is why Apple incorporates bike-specific fall detection, physical navigation notifications, and voice feedback. If you fall and need help, the Apple Watch Series 7 can contact emergency services. When using GPS via the Maps app, the Taptic Engine will give you a gentle tap when it's time to make a turn, letting you keep your eyes on the road more often. Voice feedback keeps you focused with audible alerts as you reach milestones based on speed, distance, and more. Health Tracking Blood Oxygen: A sensor tells you how oxygenated your blood is, which can assist in ensuring you get the best workout possibleECG: Place your finger on the digital crown and together with the back crystal on your wrist, you can check for irregular heart rhythms in just 30 secondsHeart Rate: Being able to view your heart rate can help you regulate your workout, making sure you're not pushing your body too hardSleep Tracking: You can setup a sleep schedule and bedtime routine to meet sleep goals, track your respiratory rate, and give detailed sleep metrics you can use over time to get a better night's restMindfulness: Pause, center yourself, and reduce stress with the Reflect feature and guided Meditations in the Mindfulness app. You can use audio- and video-guided meditations with specific themes, such as calm, gratitude, and kindness Long Battery Life & Fast Charging On a full charge the Apple Watch Series 7 can last for up to 18 hours and can fast charge via USB Type-C. In just 45 minutes, the Apple Watch Series 7 can go from 0 to 80%. If you need to use your Series 7 overnight to track sleep, a quick 8 minutes of fast charging can give you up to 8 hours of sleep tracking. QWERTY & Scribble Multiple options are included to make it easier to send messages via the Apple Watch Series 7. A digital QWERTY keyboard lets you more naturally tap out texts, or you can use QuickPath to slide from letter to letter. For additional help, integrated machine learning works to predict what you will type. You can also use Scribble to compose messages by writing them letter by letter with your finger. As you write each letter, Scribble transcribes it to digital text. All in the Family For older adults and children who do not have their own smartphone, you can pair their Apple Watches to your phone so the whole family can still enjoy the Watch Series 7. Kids can use the Series 7 to call, text, listen to music, download and use apps, ask Siri questions, and even get their allowance via Apple Cash Family. Everyone in the family with an Apple Watch Series 7 can send each ot