Lumineux Oral Essentials. Certified Non-Toxic Whitening Toothpaste. Protects Your Oral Microbiome For Oral Perfection. Whitening Without The Sensitivity. Enamel Safe. . Whitening Without The Harm: What does it mean to do no harm to your mouth? Well, when it comes to whitening, it means to lift stains without taking the enamel too. Your teeth can and should be whitened without the use of harsh bleaches that damage your tooth structure, leading to sensitivity. Clinically Proven: Lets be honest, all the better-for-you ingredients mean nothing if they dont prove results. So, we set out to scientifically show your brightest smile could be achieved with Lumineux and we have! With over 50 double-blind, university studies backing us up, Lumineux can proudly say we clean, freshen and whiten as well as the other guys, without the harm. Microbiome Safe: This one is unique. In fact, I would wager that Lumineux is the only oral care company on the market that can claim that we are certified non-toxic and microbiome safe. That means our products actually work with your body to achieve oral health by protecting your good bacteria and detoxifying the bad. Purposeful & Uncompromising Ingredients: We invite you to check out the ingredients lists on all of our products! Theyre packed with ingredients that can nourish and help improve your oral health without preservatives, additives, or artificial dyes or flavorings. Oils vs Bleach: Most products use peroxide to remove stains, which removes enamel to get rid of stains. Lumineux uses potent essential oils that break up stains instead, whitening your teeth without damaging your enamel. Plus, theyre yummier.